TOOLS

MARHER’s objective is to identify key competencies of a new professional, innovative and creative figure, able to make the most out of values and stories: the Heritage Marketer. In this section, you can access the interactive map of best cases of using Heritage Marketing for business promotion (Intellectual Output 1), the skill set for the new profession of Heritage Marketer (IO2) and an in-depth course to learn the core competencies of the Heritage Marketer (IO3).